It is difficult to overestimate the importance of website loading speed. While for a blog, low website speed simply translates into a deterioration in visitor statistics, for any commercial website, it means lost profits. A slow website for a business owner is:
- Wasted money on advertising and ad brokers
- Unsold products or services.
Imagine this situation: a visitor who clicks on an advertising link is greeted by a black or white screen with an animated loading icon, or maybe even without one. For 3-4 seconds, nothing on the page changes. What kind of motivation does a visitor need to have in order not to leave your site? The formula for your losses looks something like this:
- Cost per click (average $3-4)
- + Payment for the services of a targeting specialist (from 0 to several dollars per click)
- + Unsold products or services.
- + High probability that your ad will be remembered and users will avoid clicking on your link in the future.
A slow website kills your business.
You can invest thousands of dollars in SEO, link buying, advertising, and more. But if the site doesn't run fast, it doesn't pay off the investment. In the end, instead of growing sales, your marketer explains to you how many dozens of factors affect the consistently high "Bounce Rate" factor, and 89% is the average for all commercial sites.
You can test your website for free using the tool that Google provides us with - Pagespeed Insights https://pagespeed.web.dev/. This is a multifaceted mechanism associated with Chrome browsers and analyzes both the historical statistics of visitors to your site and the current technical state of each web page.
The tool is quite easy to use, does not require registration or any other nonsense. You paste a link to your site and wait a minute or two for a very detailed report. The main thing to pay attention to is the main score. If your site is in the red zone, this is a signal for immediate action, if in the yellow zone - it's okay in general, but it could be better, if in the green zone - hmm, was it me who accelerated it? (•‿•)
Metaphorically, you can think of a website as a regular local store near your home. The store's door is the website's speed. Some stores open their doors discreetly, quickly, and automatically. You don't think about the process of opening the door and go inside to make a purchase. Some stores are equipped with swing doors with broken mechanisms. The door opens heavily, with a creak and strain on your abdominal muscles. The impression is not very good, but in general it does not affect your mood to buy. A door that is very difficult and time-consuming to open will scare away most potential buyers. And those who do manage to get inside must be highly motivated either by the price or the uniqueness of the product.
Is your product unique? Is your price amazingly low? Your site needs me!
